21+ years delivering technology that actually ships

Technology leadership for eCommerce businesses that need clearer decisions, stronger delivery, and control of critical vendors and systems.

Sidney Rees in a modern technology operations environment

Most eCommerce businesses hit a point where they need CTO-level decisions, but can't justify a full-time CTO yet. Projects stall, vendors hike prices, data gets trapped in platforms nobody controls.

I step in as Fractional CTO+PMO: I assess what's blocking growth — architecture, process, vendor lock-in, delivery without method — and execute the work alongside the existing team. That perspective comes from 70+ projects across eCommerce, software delivery, integrations, automation, and AI.

  • Project & Delivery Management — PMO methodology, Agile, Scrum
  • eCommerce Strategy — platforms, operations, conversion, and growth
  • Digital Business Strategy — align technology decisions with business outcomes
  • Agentic AI for eCommerce — intelligent agents for customer and operational workflows
  • Automation for eCommerce — connected workflows that reduce manual work
  • Solutions Architecture — design systems that scale
See Applied Experience

Architecture

Systems that scale without rewriting everything.

PMO

Delivery with method, predictability, and zero surprises.

Automation & AI

Workflows that eliminate bottlenecks end-to-end.

Currently accepting selected fractional engagements

Turn the bottleneck into a clear next step.

In a 30-minute diagnostic, we'll identify the technology or delivery risk with the greatest business impact and determine the most practical way forward.

30-minute no-cost diagnosticScope and pricing in writingNo obligation to continue